职称英语综合C完形填空精选备考题2017

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　　Public Relations

Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.

Publicity then is part of public relations when it is initiated by the firm, usually in the__________ (51 )of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other non-customer groups, it is usually__________(52) outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a__________ (53) because the public relations department or consultant will likely not be in tune with marketing efforts. Poor communication and no coordination may be the __________ (54). Although the basic purpose of public relations is to provide positive influence__________(55) the public image, this influence generally may be less than __________ (56) provided by the other components of the public image mix.

Publicity may be in the form of news releases that have __________ (57) overtones for the company initiated by the public relations department. Publicity on the other__________ (58)should not be divorced from the department marketing as it can__________(59) a useful adjunct to the regu__________lar advertising.__________ (60), not all publicity is initiated by the firm; some can__________ (61) from an unfavorable press as a reaction to certain actions or lack of __________ (62)that are controversial or even downright ill-advised.

The__________(63) we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take __________ (64)of public image problems and opportunities. Many factors impact on the public image. Many of these have to do with the way the__________(65) does business, such as its product quality, the servicing and handling of complaints, etc.

51. A. matter

B. form

C. system

D. direction

52. A. placed

B. approved

C. developed

D. changed

53. A. desire

B. quality

C. limitation

D. feature

54. A. images

B. methods

C. consequences

D. conclusions

55. A. in

B. for

C. on

D. at

56. A. all

B. that

C. what

D. which

57. A. serious

B. negative

C. favorable

D. unlikely

58. A. side

B. part

C. hand

D. area

59. A. produce

B. connect

C. involve

D. provide

60. A. Yet

B. Otherwise

C. Furthermore

D. Rather

61. A. make

B. result

C. tell

D. keep

62. A. activities

B. actions

C. performances

D. relations

63. A. tradition

B. contrast

C. nature

D. point

64. A. charge

B. over

C. care

D. not

65. A. manager

B. public

C. department

D. firm

　　答案与解析

51.B。本题考查句意和名词。题干：宣传是公司发起的公关中的一部分，往往以发布新闻或者新闻发布会的。“发布新闻”和“新闻发布会”都是宣传(publicity)的形式，只有 form符合句意要求。

52.A。本题考查句意和动词。题干：因为公共关系包含与股东、金融分析师、政府官员以

及其他非客户团体之间的沟通，公共关系部门通常作为员工部门或者外部咨询团队独立于营销部门而直接向高层汇报。本句是在讲公关部门在企业中的位置，因此用有“位置”含义的place“置放”是最符合句意的。故本题选A。下一句中的this placement也告诉我们，本题应该选择place。

53.C。本题考查语义走向。题干：这种位置的设定或许是一种__________，因为公关部门或者顾问很可能与市场行为不一致。根据句中because后“……与市场行为不一致”可推断出前面空格处应该是一个略带贬义的词，只有limitation的词义符合语义走向，同时也只有limitation符合句意要求。

54.C。本题考查上下文语义走向。题干：可能由此会带来缺乏沟通和协作的__________。前一句讲到这种机构设置(将公关部门设置在市场部门之外)会有局限性，这一句就顺承语义描述带来的后果：缺乏沟通和协作。因此本题答案为C。

55.C。本题考查固定搭配和介词。题干：尽管公关部门最基本的目的是发挥积极影响来创造良好的公众形象，但是这种影响通常情况下不如混合公众形象的力量强大。Have influence on是固定用法，只能选C选项。

56.B。本题考查代词。题干：尽管公关部门最基本的目的是发挥积极影响来创造良好的公众形象，但是这种影响通常情况下不如混合公众形象的__________强大。这里要选用一个代词来指代influence，只能用that。

57.C。本题考查形容词和句意。题干：宣传可以采用新闻公告的形式，这对公关部门发起的公司宣传有__________作用。该句和下一句是从两个不同的方面来评论宣传活动。第一段讲到宣传活动可以是新闻公告的形式举行，由此可知新闻公告的形式对公司是有利的，因此这里选择C。

58.c。本题考查固定搭配。on the other hand的意思是“另一方面”。这句话与上一句从两个方面来评论宣传活动，因此本题选C。

59.D。本题考查句意和动词。题干：另一方面，宣传也不能脱离部门的营销活动，因为它能够作为正式广告的补充。根据本句的意思，选择provide是最合适的。

60.c。本题考查逻辑关系。这句话和前两旬都是谈公司的对外宣传，furthermore起了衔接作用，故是正确答案。

61.B。本题考查旬意和逻辑关系。空格前说到宣传活动由谁发起，因此宣传活动和媒体的反应之间应该有因果关系。只有result from表示“来源于，来自于”。故本题选B。

62.B。本题考查逻辑关系。or连接的`并列结构，并列部分形式一致，成分一致，语义走向一致，因此这里lack ofactions与certain actions符合以上并列的关系。

63.D。本题考查旬意。题干：我们想强调的__________是公司如果认为有关公众形象的一切问题或机遇可以由从事公关的部门……那是自欺欺人的。“强调”的内容往往是“观点”，故point正确。

64.C。本题考查固定搭配。take charge of“负责”，take over“接管，超过”，take care of“处理，照顾”。根据句意，C选项正确。

65.D。本题考查线索回现解题法。题干：很多(因素)与处理业务的方式有关。上文一直在谈公众形象的提升是公关的重要工作，公关的方式在不同的公司有不同的运作方法。因此这里用firm能吻合上文的线索。