麦当劳以高科技尝试新式服务英语美文
麦当劳(McDonald"s Corp)已取消热爱快餐者和他们渴望的食品间的中间人,取而代之的是以高科技接触屏幕方式直接让食客向厨房下自己喜爱食品订单。这样缩短客户排队,让他们能直接控制自己的.食谱。
麦当劳餐厅布局因此也发生了变化。装备电脑的小售餐亭取代了原来食客排队的订餐点。每一个售餐亭允许一位食客使用印有各种食品,带有英文和西班牙文及语音提示图片的接触屏幕直接向厨房下订单。此外,该方式还能让食客下非标准食品订单。
麦当劳在承认服务出现问题后决意要以改正服务方式提高服务质量。一些人相信采用这项科技将使快餐业走上类似于银行和机场检查服务的服务体系。
McDonald"s Tests Self-Serve Kiosks
McDonald"s Corp. has eliminated the middleman standing between fast-food lovers and their burgers, with an advanced test of technology that promises to shorten lines and give consumers more control over ordering.
Outside Chicago in St. Charles, Ill., longtime McDonald"s franchisee John Lardas has reconfigured his restaurant, replacing three ordering stations manned by employees at the front counter with one traditional station and four stand-alone computers, or kiosks.
"You see no lines because people are spreading themselves out," said Lardas, who estimates that 70% of customers now opt to use the technology.
McDonald"s, which recently admitted its service problems and vowed to fix them, is ironing the kinks out of technology that some believe will transform fast food the way similar systems have revolutionized bank transactions and airport check-ins.
Each kiosk allows a customer to place an order directly with the kitchen, using a touch screen with pictures of food, English or Spanish text and verbal prompts.
"Order accuracy is a common complaint in the fast-food industry — people getting the wrong order or with something missing," said Robert Sandelman, an industry consultant in Orange County. The issue remains a top consumer concern in his firm"s yearly industry survey, along with food taste and restaurant cleanliness.
That"s partly because staffing restaurants with well-trained employees willing to work for low wages remains an increasing challenge for fast-food operators, which run on tight margins and have seen the price of commodities like beef move steadily higher.
Once perfected, the technology probably will lead to shorter wait times, labor cost savings and higher average purchases, analysts said.
"It"s about time and lines," said Harry Balzer, vice president with food market research firm NPD Group Inc. "We are looking for the easiest way to feed ourselves."
Five McDonald"s restaurants in the Denver area are operating self-ordering kiosks. An earlier phase of the test included stores in Raleigh, N.C. McDonald"s is testing similar systems overseas in France, Australia and Japan.
"The customer perception is that it"s a better experience," said Christa Small, the McDonald"s director heading the test. "It"s the perception that you have control over the process."
Small declined to discuss when the Oak Brook, Ill., company would make a decision about implementing the kiosks on a permanent basis, or how much the devices cost.
But the competition is heating up. Privately held Burger King Corp., the largest hamburger-making rival to McDonald"s, also is testing kiosks in a handful of stores. A representative for the Miami company declined to provide additional details.
Having a machine consistently remember to ask whether you want French fries with your sandwich, as the McDonald"s kiosks do, can boost the value of a transaction by 10% to 20%, said Kate Delhagen, a Forrester Research analyst who has studied kiosk technology.
She estimates that installing such stations in a typical restaurant would cost $10,000 to $20,000 for the hardware, with software, training and maintenance an additional expense.
Within a few years, benefits will outweigh those costs, Delhagen said. For instance, before an order is sent to the kitchen at the McDonald"s in St. Charles, the computer verifies that it"s correct, providing a rolling total, so virtually nothing is lost in translation. Inserting a bill or credit card into the machine completes the process, and in about a minute a server appears with food and change.
-
2023年常用励志语录49句
所谓的坚强,就是遇见什么都无所谓。下面是小编搜索整理的励志语录49句,希望对大家有所帮助。1、那么多人鼓励你,你又有什么借口不去努力?2、时代的车轮每时每刻都在向前滚动着,每一秒世界都在运动与变化中,只要你我拥有不断开拓进取与坚持不懈的精神,善于发现事物,那...
-
简洁的悲伤的语录摘录66条
那些快乐的人。永远不懂年华消逝的悲伤。以下是关于悲伤的语录66条,仅供参考,欢迎大家阅读。1、请让我与那个秘密重逢就像一个孤独拥抱另一个孤独2、心有多近,言行才有多近。我不问,你不说,这就是距离;我问了,你不说,这就是隔阂;我问了,你说了,这就是信任;你不说,我不问,这...
-
简单的正能量励志语录43句
考试考砸了又不是就无路可走了,往后的人生继续努力就能遇到更好的自己!下面是小编为大家整理的正能量励志语录43句,欢迎阅读,希望大家能够喜欢。1、美好的爱情总在不知不觉中塑造了人生更好的情感。生命里,真的会有那么一种情怀,挥之不去对另一颗心的深深的牵念与眷...
-
简短治愈早安文案汇总(通用110句)
若想要得到,就别只是期望。人生短暂,经不起等待。早安!本文是小编整理的一些治愈早安文案,大家可以参考一下。1、这个世界上从来没有感同身受,只有冷暖自知。也许成长就是越来越沉默,就是将哭声调成静音的过程,喜怒不形于朋友圈,把情绪收到别人看不到的地方,一个人学会...