BEC高级商务英语考前冲刺试题及答案

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　　Samples

1、Customer Relations: how to maintain customer interest in a company’s products

As is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.

First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.

All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.

2、How to fill a key vacancy

In order to fill a key vacancy, a company will usually follow the same standard procedure.

It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.

Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.

Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.

The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.

Background Information

3、Career Planning: how to assess the career opportunities provided by different types of companies

Career Planning

Even after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.

Career Development: the importance of acquiring a range of skills throughout your career

It is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.

　　(BEC)高级写作范文一

This report sets out to examine how the company should re-invest this years profits.

The areas under consideration are the purchase of new computers, the provision of language training courses and the payment of special bonuses.

Areas under consideration New computers

The majority of company computers are quite new and fast enough to handle the work done on them. Consequently, new computers would not be recommended.

Language training courses

The company aims to increase exports, particularly in Spain and France. Therefore, Language training courses would be an excellent idea for those employees who deal with business partners and customers overseas. In addition, training courses would increase motivation: staff would enjoy the lessons and perceive that the company in investing in them. Therefore, language training would be an option.

Special bonus payments

Although special bonus payments would have a beneficial impact on motivation, they would have no direct effect on the companys operations. There are also potential problems concerning the selection of staff eligible for the payments and the setting of a precedent for future payments. Therefore, bonus payments would not be advisable.

Recommendations

It is felt that the best solution for the company and staff would be to invest in language training. It is suggested that the company should organise course in French and Spanish. Those employees who have contact with partners and customers should be assured of places but other invested members of staff should also be allowed to attend.

　　(BEC)高级写作范文二

Sample answer: (250words)

Dear Recardo

Further to our conversation of 30 March, I am writing to outline the proposed programme for your visit to our offices (12-15 April).

On Thursday morning I will be at the airport to meet your flight and, assuming there are no delays, I will take you straight to your hotel so that you can check in and freshen up. As Mr Wilkins wishes to see you before the meeting, a business lunch has been arranged. We will then travel to the company in time for the meeting, scheduled to run from 14.30 to 18.00. After such a long day I suggest dinner at your hotel.

Friday's meeting is due to start at 09.30. A taxi has been arranged to pick you up at the hotel at 08.50. Since the meeting lasts all day, the company will provide a working lunch. After work you will have a chance to return to your hotel before dinner at The Riverside Lodge at 20.00.

Your name has been entered for the Golf Tournament (08.30 on Saturday morning). Mr Wilkins will collect you from your hotel at 08.00. After the competition there is a formal dinner with a distinguished speaker at 19.30.

I look forward to meeting you on the 12th. In the meantime, please do not hesitate to contact me on 020 755 9800.

Yours sincerely

XXX