2016年11月商务英语BEC高级写作范文

BEC考试是为需要在办公室工作中使用商务英语的.雇员而设计。企业在招聘人员是使用BEC初级证书作为基本商务英语语言要求，可以准确评估应聘人员的真实商务英语运用水平。以下是yjbys网小编整理的关于商务英语BEC高级写作范文，供大家备考。

　范文一：

Introduction

This proposal sets out to examine options forthe successful globalisation of ourˉBorders brand. The initial marker under consideration isContinental Europe. For the purposes of thisproposal, we will be considering three aspect of thebrand, namely our logo, the ˉBorders concept andfinally, the product itself, ˉBorders wellington boots.

　Findings

The following findings summarise our keyfindings.

It was found that our existing logo, a pair of wellington boots encircled by the wordˉBorders, is visual enough to be used in markets where English is not widely spoken.

Attitudes to outerwear differ throughout Europe and our boots are likely to appeal todifferent market sectors in different areas. This has serious implications for the benefits we wishto publicise. Although Danish farmers would be willing to purchase such a high qualityproduct, farmers in some countries are unlikely to choose a British brand over a domesticproduct. However, the very Britishness of the product would appeal to the style-consciouselements of the French and Italian markets, summoning up images of the English upper classesand country houses.

Our current product is multi-purpose and as such would not need adapting to suit differentsectors of the European market.

　Conclusions

It was agreed that although the present logo and product are suitable for globalisation asthey stand, we propose that the Borders concept be adapted for different markets.

　Recommendations

We recommend that further studies be carried out into the marketing strategies bestsuited to different European regions.

　　范文二：

Building international teams Ex2: Sampleanswer: (230words)

Dear Jacek

Further to our conversation of 11 November, Iwriting to confirm your visit. Since this will be yourfirst trip to the United Kingdom, I include someinformation about the way we operate.

The first meeting is scheduled for 11.15am andyou should be ready to start promptly. Some peoplesay that the British have a rather relaxed attitude totime and that starting 15 minutes late is normal. However, Jim Walsh, the Head of Sales, isextremely keen on punctuality, so do not be tempted to take any risks.

One difference between this office and yours that you may notice is the apparent lack offormality between colleagues here. In British it is usual to use a person's first name once youhave been introduced and you will be invited to do so. Also, please do not feel offended if ourstaff here do not use your professional title; only the medical doctors are given the title‘Doctor' here. As I said, especially between colleagues, it is common simply to use a person'sfirst name.

A number of our managers are women and you should be aware that they are treated inexactly the same way as their male counterparts.

If you have any further questions, please do not hesitate to contact me on 020 779 2603.

I look forward to seeing you on 8 December.

Yours sincerely