2017年高级商务英语口语考前辅导练习

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　　Pricing Strategy

product itself: the cost of producing plus your expecting profit

lar products, the rival firms: What are their prices? What are your product’s competitive advantages? In what aspect does your product superior to others? This can add extra value to your product.

et customer: Whether they are wealthy or not? Can they afford the price?

Ex: How to ensure that price levels for new products are set appropriately?

1 The first problem is who your target customers are. Their income, occupation, preference.

2 Do market research to make sure whether your target customers can afford the price level. There are mainly four ways of doing market research: survey, telephone interview, observation and questionnaire.

3 Test your product in a small region. Find out how it sells, get the feedbacks of the customers. Decide whether to make any adjustment.

　　口语词汇

别开生面having sth. New

别有用心have ulterior motives

彬彬有礼refined and courteous urbane

兵不厌诈in war nothing is too deceitful

博古通今erudite and informed

不败之地incincible position

不耻下问feel not ashamed to learn from one's subordinates

不可救药be past praying for beyond redemption

不劳而获reap where one has not sown

不屈不挠fortitude indefatigability perseverance persevere tenacity

不速之客crasher uninvited guest

不同凡响outstanding

不言而喻speak for itself tell its own story tell its own tale went without saying

不遗余力spare no effort spare no pains

不以为然not approve object to

不义之财filthy lucre filthy pelf the mammon of unrighteousness

不亦乐乎extremely

不远千里go to the trouble of traveling a long distance

不约而同happen to coincide