2017年全国公共英语四级考试模拟练习及解析
Give more than you planned to.以下是小编为大家搜索整理的2017年全国公共英语四级考试模拟练习及解析,希望能给大家带来帮助!更多精彩内容请及时关注我们应届毕业生考试网!
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
1. What is main idea of this passage?
A. Advertisement.
B. The benefits of advertisement.
C. Advertisers perform a useful service to communities.
D. The costs of advertisement.
2. The attitude of the author toward advertisers is
A. appreciative.
B. trustworthy.
C. critical.
D. dissatisfactory.
3. Why do the critics criticize advertisers?
A. Because advertisers often brag.
B. Because critics think advertisement is a “waste of money”。
C. Because customers are encouraged to buy more than necessary.
D. Because customers pay more.
4. Which of the following is Not True?
A. Advertisement makes contribution to our pockets and we may know everything.
B. We can buy what we want.
C. Good quality products don’t need to be advertised.
D. Advertisement makes our life colorful.
5. The passage is
A. Narration.
B. Description.
C. Criticism.
D. Argumentation.
Vocabulary
in for ( sth. ) 是某事物的对象,吸引(某事物),获得
r 天资,天分
lator 极邪恶的,极不公正的
单调的,乏味的
ist 活下去,生存下去,维持下去
h 孵化(指生孩子)
h 匹配,婚姻
atch 派遣,发送
Dorado 极大痛苦,煎熬
y column (报刊中关于个人疑难问题征询意见的)
答案详解
1.C. 广告对社会的服务很有用。作者从三方面来叙述广告作用:第二段点出如果广告不为产品开辟广大的市场,我们就得付出很多钱,正是因为大量的`广告费用,消费者的商品才会那么便宜。广告除销售商品外,其重要的功能在通知/告诉信息,有关家用商品的许多只是来自广告,还有新产品的介绍。第三段讲了美化环境功能。如果火车站的墙上和报上没有广告,那会怎么样。一幅悦人心目,机智的广告将改变一切。第四段讲了它为我们省钱:别忘了广告对我们口袋作出积极的贡献。报纸、电台、电视台公司没有这笔收入很难生存。我们的报纸,我们付给很少,或者说,我们能享受那么多的节目完全是因为广告商花的钱。如果要我们付报纸的全价,那我们要花多少钱!最后一段讲了各种专栏的功能。人们可以在这些栏目找工作、买卖房子、宣布婚丧嫁娶信息。这些都围着一个中心:广告对社会服务的有用性。
A. 广告。太笼统。
B. 广告之优点。文章不是讲优点,而是讲服务于社会的功能。
D. 广告费用。
2.A. 欣赏/赞赏。从上述注释也可推知是A项。最重要的,作者提出种种功能,是为了反驳第一段内提到的论点:完全是非生产企业每年吸收几百万镑,这说明这些大公司利润有多高。最重要的是消费者付的广告费等。反驳更说明了A项对。
B. 值得信任。
C. 批评。
D. 不满意。
3.A. 因为广告商常常爱吹。见难句译注1.。
B. 因为批评者认为广告浪费钱。
C. 因为广告促使消费者购买不必要的东西。
D. 因为消费者支付更多。
4. C. 优质产品不需要广告。一切产品都需要广告,新产品、老产品都需要。
A. 广告对我们的口袋作出贡献。
B. 我们可以买到我们所需的。
D. 广告使我们生活丰富多彩。这三条都提到也是真实的。
5. C. 文章一开始就提到对广告的批评,然后作者以对比的手法说明其功能。
A. 叙事。
B. 描写。
D. 议论。
-
2023全国英语等级考试pets-4阅读强化练习题
在日常学习和工作中,我们都要用到练习题,做习题在我们的学习中占有非常重要的位置,对掌握知识、培养能力和检验学习的效果都是非常必要的,一份什么样的习题才能称之为好习题呢?下面是小编收集整理的2023全国英语等级考试pets-4阅读强化练习题,欢迎大家借鉴与参考,希望...
-
陕西杨凌2017上半年全国英语等级考试报名时间
陕西杨凌2017上半年全国英语等级考试报名时间:2016年12月3-5日(工作时间9:00--18:00)。2017年上半年全国英语等级(PETS)考试报名安排通知全国英语等级考试是经中华人民共和国教育部批准,由教育部考试中心推出的面向社会、以全体公民为对象的开放的非学历性考试,应...
-
全国英语等级考试一级常用口语句子
在口语考试中,有哪些常用的句子是可以提前准备的呢?如果提前准备,考试的时候考生就不会一脸懵逼了,下面为大家带来全国英语等级考试一级常用口语句子,快来看看吧。1.Wearedividedinouropinions.我们意见分歧。2.WhateverIsaid,he'ddisagree.不论我说什么他都不...
-
公共英语四级pets阅读精选练习
在日复一日的学习、工作生活中,我们会经常接触并使用试题,借助试题可以检验考试者是否已经具备获得某种资格的基本能力。你所见过的试题是什么样的呢?以下是小编整理的公共英语四级pets阅读精选练习,希望能够帮助到大家。MovieMusicAccustomedthoughwearetospeakin...