高一英语阅读理解习题

In 1939 two brothers,Mac and Dick McDonald,started a drive-in restaurant in San Bernadino, carefully chose a busy corner for their had run their own businesses for years,first a theater,then a barbecue（烤肉）restaurant,then another in their new operation,they offered a new,shortened menu:French fries,hamburgers,and this small selection they added one new idea:quick service,no waiters or waitresses,and no tips.

Their hamburgers sold for fifteen se was another four r French fries and hamburgers had a remarkable uniformity（一致性）,for the brothers had developed a strict routine （程序）for the preparation of their food,and they insisted on their cooks’ sticking to their routine r new drive-in became surprisingly popular,particularly for le drove up by the hundreds during the busy self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be were content with this modest success until they met Ray Kroc.

Kroc was a salesman who met the McDonald brothers in 1954,when he was selling milkshake-mixing quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise（特许经营）other copies of their agreement struck included the right to duplicate（复制）the menu,the equipment,even their red and white buildings with the golden arches（拱门）.

Today McDonald’s is really a household 1976,McDonald’s had over $ l billion in total first twenty-two years in one of the most surprising